Archive for the Tag 'direct mail'

LIGHTLY TO NOT RECRUITED AT ALL

EXPOSURE

There are many reasons why some student-athletes are recruited more than others. The number one reason is exposure, If you need the exposure to get involved with at least 100 schools, you should begin to market yourself as soon as possible.

HOW TO MARKET YOURSELF

To market yourself, you should research as many schools as possible to obtain direct contact information. Next, compile your student-athlete profile by verifying your grades and test scores along with sport-specific statistics and conditioning levels. The profile and a concise introductory letter expressing your interest should be sent to all the schools you have researched.

There is the more traditional way of using direct mail, and the more modern approach of using e-mail. If you use either of these methods, please understand it is time-consuming and expensive to do it the right way. All correspondence must be personalized and all coaches (not just the head coach) must be contacted. Just remember, the greater the effort, the great the reward.

Also keep in mind that a quality collegiate scouting organization is an affordable and effective way to produce the contacts you need.

READING BETWEEN THE LINES

So…finally…you are receiving recruiting mail! Are the letters unsolicited? Are they in response to a letter you have written? What do the letters mean? What is the coach saying? Are you getting the message?

Read your recruiting mail carefully. It is important to evaluate each school and how interested they are in you. If you don’t like the messages in the letters you are receiving, you should broaden your search and contact a wider range of college coaches. DON’T GIVE UP

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